Motion study

Editorial Masthead

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Motif5s typicallandscape · portrait · square

Overview

Tighten a serif masthead from slightly open tracking as it gently rises into place. Draw a centered hairline underneath, then introduce an italic descriptor. A fine frame and small folio balance the negative space.

Build

  1. 01

    Use a short serif masthead with a single italic word or syllable.

  2. 02

    Set a fine rectangular border inside the safe area and small fixed publication details.

  3. 03

    Animate tracking from .04em to -.065em with a 25px lift over 1.4 seconds.

  4. 04

    Start the centered rule after 800ms and the descriptor after 1.4s.

  5. 05

    Hold the resolved identity without a competing background loop.

Example source React / TSX

examples/editorial-wordmark-hook.tsx · Uses the catalog’s shared composition helpers.

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